Hair-Care and Skin-Care Products Are Going Dry

Anyone who has strolled the hair- and skin-care aisles of their local drugstore knows there are a bewildering array of products. One colorful bottle after another promises to make you look, feel and smell terrific. Despite the various brands and patent-protected formulas, one thing they all tend to have in common is the first ingredient: water.

In fact, shampoos and shower gels contain up to 95% water. Lotions aren’t far behind with up to 90% water, and creams can have 60% to 80% water.