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Facing Inflation-Weary Shoppers, Grocers Fight Price Increases

Kroger and other supermarket chains ask vendors to justify higher prices while some seek different suppliers

Airlines, gas stations and retailers use complex algorithms to adjust their prices in response to cost, demand and competition. WSJ’s Charity Scott explains what dynamic pricing is and why companies are using it more often. Illustration: Adele Morgan

Supermarkets and distributors are pushing back on higher prices from food makers, as escalating inflation drives more consumers to rethink their spending.

Kroger Co. and other grocery chains said they are asking brands to prove why higher prices are necessary before accepting them, and warning manufacturers that they will stop carrying products if food companies won’t negotiate prices. Some companies said they are switching to new meat suppliers with cheaper products, and are delaying price changes for items like canned goods.

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