Dogs or Cats: Which Animal Is More Effective in Ads?

The answer depends on what type of product is being promoted

When marketers use dogs or cats in ads, the pitch needs to be in tune with consumers’ notions of the animals’ characteristics.Photo: Getty Images/iStockphoto

For pet lovers, there’s nothing like an adorable dog or cat picture or video. But can advertisers take advantage of those warm, fuzzy feelings?

The answer, according to a recent study, is that it depends on whether the ads are in tune with consumers’ notions of dog and cat characteristics.

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