For pet lovers, there’s nothing like an adorable dog or cat picture or video. But can advertisers take advantage of those warm, fuzzy feelings?
The answer, according to a recent study, is that it depends on whether the ads are in tune with consumers’ notions of dog and cat characteristics.
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People are increasingly exploding over seemingly everyday annoyances. Too often, how a business responds makes things worse. It doesn’t have to be that way.
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