Parental concerns on issues from childhood obesity to privacy are converging with rollbacks in targeting and looming regulatory changes. Some brands are reining in their pitches to kids to get a head start.
Buckingham Palace is pulling out the stops to mark Queen Elizabeth II’s 70 years on the British throne, and brands are following suit with an array of limited-edition products and packaging.
The retailer said it may remove some Juneteenth-related products from store shelves after a wave of social-media backlash that accused Walmart of inappropriately commercializing the holiday.
Stitch Fix tapped Debbie Rose Woloshin to be its chief marketing officer as the company known for its personal-styling subscription service looks to redefine its position in an increasingly competitive marketplace.
Firework’s tech helps clients create video including shoppable live streams.
Marketing budgets have risen to 9.5% of total company revenue in 2022, up from 6.4% a year earlier, according to the annual CMO Spend Survey by Gartner.
At the upfronts, as the television industry’s annual pitch event for advertisers is known, the traditional TV aspect of the spiel this year may have never been less important.
Marketers have ways to gauge the performance of Twitter ads despite the presence of fake accounts, some experts say.
Coca-Cola Co.’s British business said it would introduce packaging that keeps plastic lids tethered to bottles when opened to make it easier for consumers to recycle drinks packaging in its entirety.
Marriott will use anonymized data on its guests to help brands target their ads. Walmart, Kroger, DoorDash and others have taken similar tacks, which come amid new privacy efforts.
A customizable adaptive mouse and button system aims to help people with limited mobility operate devices as quickly as everyone else.
The maker of plant-based meat substitutes is betting on the reality star and entrepreneur as it seeks to boost sales amid recent struggles.
Some analysts say the company’s weaker outlook suggests macroeconomic pressures on ad spending, while others say Snap had aggressive expectations.
Unilever is pushing for each of its 400 brands to have a social or environmental purpose. So far, investors aren’t encouraged.430
The French brand showed its spring 2023 collection, which includes latex fetish bodysuits, at the iconic Wall Street landmark.
The GOP-led legislation, which has some Democratic support, takes aim at conflicts of interest in the advertising technology industry.
The total ad load is to be limited to four minutes an hour, and preschool children who use their own profile to watch the ad-supported Disney+ won’t see any ads.39