The Economics Of

Episode 9

Target’s Strategy to Draw Customers Through Its Doors

The retailer designs its stores for both aesthetic appeal and economical efficiency

By Wall Street Journal

About 75% of the U.S. population can find a Target store within a 10 mile radius. WSJ’s Sarah Nassauer explains how the retailer leverages its physical stores to grow services like in-store pickup and same-day shipping. Photo Illustration: Ryan Trefes

The Economics Of

How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

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