The Economics Of
Episode 9
Target’s Strategy to Draw Customers Through Its Doors
The retailer designs its stores for both aesthetic appeal and economical efficiency
About 75% of the U.S. population can find a Target store within a 10 mile radius. WSJ’s Sarah Nassauer explains how the retailer leverages its physical stores to grow services like in-store pickup and same-day shipping. Photo Illustration: Ryan Trefes
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
Up Next in The Economics Of
- E8
Crocs: Ugly Or Cute? How This Polarizing Brand Became a Fashion Statement
WSJ breaks down Crocs’s business strategy and explains how -- nearly two decades after the colorful clog first became a global fad -- the company found its footing as the world’s most loved and hated shoe. Photo: Brian Wengrofsky - E7
The Olympics Business Model: Why Multi-Year Media Deals Matter
The Olympic Games have been a revenue generating enterprise for the IOC from nearly their inception. WSJ’s Stu Woo unpacks the history of brand partnerships and the challenges sponsors are facing at the Beijing Games. Photo: Fabrizio Bensch/Reuters - E6
How Sephora Changed Makeup Consumption
The makeup giant Sephora played an outsized role in creating the modern cosmetics industry. WSJ reporter Khadeeja Safdar unpacks the unconventional business strategies that led to Sephora’s early success and the retailer’s more recent moves to adapt to the pandemic market. Photo: Nina Westervelt/Bloomberg